Although resting on your laurels is tempting — market awareness and competition based on research alone are not enough. It remains to be decided: how should your brand position itself among them? What actions to say yes to — and to which ones a firm NO? If you don't take them — they will surely do it for you... coincidence. But then do not have a grudge against anyone!

Imagine that you are shooting at a target: you have a perfectly calculated distance, wind speed and carrying force. On the face, specialized calibration goggles, and in the hands - the latest equipment. You stand firmly on your feet. You're aiming for sure. Bravo! 10/10!

Tell me, why are you doing all this? Why do customers want to follow you? Do you have a plan for victory — answers to the questions “how”, “why” and “what” are you doing in this market? If at the sound of these questions, instead of a ready-made, one-sentence answer, you have only vague ideas in your head... This is the article for you.

Everything you need to know about briefs before working with any creative agency in one place. + Answers to the questions you have in mind and templates of our author briefs to use.

Digital design is an ever-changing landscape. Every year trends come and go, dictated by the rapidly evolving needs of our digital world.

Meet Simon, the agency's main culprit and engine, and the flawed enthusiast... of the human brain.

Meet Hania, who opens doors to new worlds with photography.

Meet Hubert, who paints with light for our clients, and with the help of camera and camera gives new meaning to the seemingly ordinary.

Meet Kasia - the magic wand of our agency's content and clients, as well as... a full-time adventurer!

Meet Dark, who visualizes even the most daring ideas of our clients.

Meet a passionate person who is passionate about setting graphic projects in motion, combining animation with video and photography.

Hard to sell a lump of coal. But diamonds? They're worth millions. You just need to know how to extract and grind them in order to fully exploit their potential. It's exactly the same with brands — you just need other tools. One of them is visual identification.

The brain, despite its enormous energy consumption (consumes as much as 20% of the energy produced by the body!) , he is lazy. The number of processes he has to deal with every second of our lives is so overwhelming that he takes shortcuts wherever he can.

“Great content is the best sales tool in the world,” said world-renowned speaker Marcus Sheridan. However, you still need to be able to manage it. Marketing without a communication strategy is like duck hunting with your eyes closed. There's a chance you might even shoot something — but is that what you wanted?

If you want to mean more to your customers and communicate with them in a way that they will remember you and even smell mint — you need not only a set of distinctive company characteristics, but a true brand personality.

Contrary to appearances, a brand name is not just something that looks great on a business card or sounds good when you pronounce it out loud. It's so much more.

Tell us about yourself. Who is your brand? And your clients? And the competition? The answers to these seemingly simple questions are the basis for creating a brand. If you haven't done such a reckoning of your business yet — it's high time.

Have you ever wondered how you speak? What words do you use, do you pronounce them fast or slow? High or low? Are you bombastic — enthusiastic, or rather reserved and to the point? It's one thing. And second, do you realize how your voice translates to business?

Are you interested in being another colorless company that competes in the market exclusively with the price and features of its products? If so — great! You can let go of reading and use these 5 saved minutes to make yourself some tea and watch how... nothing happens. Or worse, how your profits don't grow.

A huge amount of content on the Internet remains unread, unwatched or unheard. So what are these years of work and energy invested in the development of the brand? Before you throw everything in the corner and doubt the good, read on. There is a way!

Preparing a logo for a new brand seems simple — after all, you just need to draw it. Does it matter who does it?

Are you proud of your business? And rightly so. Let your image reflect that. Because the quality of your design reflects the quality of your business like a mirror sheet.

The new currency of brands — what to conquer the hearts and wallets of consumers today? What does it mean to be or not to be in the advertising market? And what does cattle labeling have to do with all this?

The Internet is the realm of the word — after all, “Content is King”! But is everyone? See what UX writing is and what power it has to impact customers... And thus the impact on your company.

Harvard Business Review and Strategy&Foresight conducted a survey, the results of which left no doubt — branding sells.

In recent years, the revolution in digital communication has completely upset the balance between the customer and the brand. Independent communication has given buyers a power so powerful that it turns businesses upside down. Today, “Your brand is no longer what you say it is — it is what customers think it is.”

Customers are going online en masse. And you? Today, digitalization is a necessity and equals a change in strategic thinking about business. In order to stay afloat and not drown, you need to act wisely.

Branding — Your Good Morning. Branding is building brand awareness. Thanks to it, customers not only know that you are in the market — but they have a good understanding of who you are, because you stand out from the crowd and evoke specific emotions in them. An innovative product or service alone is not enough — it's time to properly present it to the world.

Why do we prefer the color “chocolate mocca” more than “brown”? Can changing the color of the CTA button to red increase conversion by 21%? Color matters. Its selection in the design of brands plays a decisive role. You will learn about the power of color in branding from today's article.

The next generation network will revolutionize the existing world. Scenes from science fiction films before our eyes become a fact. Downloading a video in HD quality will take only 6 seconds. All of this will be possible with 5G. For some - the term expected and adored, hated by others. What's the matter?

Do you keep lowering the price, but customers choose the competition? There's a way to do it. Bet on good design. It is he who will help you sell more! Learn how to capture the attention of your customers with a consistent visual identity.

There are plenty of operas that use the “O” in their logo, however, the creators of this image have decided to go one step further and combine the sign with the presence of water, its naturalness and its characteristic movement.

A perfectly designed logo helps in sales and makes identification easier. But what logo will be appropriate for your brand? To answer this question, a team of researchers analyzed 597 trademarks. Conclusions?

As one sign, known to mankind for thousands of years and associated with well-being, it has become a kind of primitive, cultural shorthand for anger, hostility and epic intolerance. And is there a chance that he will shake off the bad connotations?

Jaki zawód jest niemożliwy do wytłumaczenia najbliższym? Tak, projektant użyteczności, 97% badanych ma problemy ze zrozumieniem zasad, obszarów i w ogóle potrzeby tej specjalizacji. Podejmuję wyzwanie i rzucam rękawicę. Oto moja próba, przybliżenia w najprostszych słowach, co to jest UX.

Consistently developed and refined, MoMA's visual identity has been recognized by designers around the world for more than 50 years. Behind the creation are such names as Chermayeff, Scher, Schwartz, Carter and the studio Order.

Is it a propeller or not? The BMW logo has been a hot topic of discussion for many years. And all because of advertising actions. The brand is undergoing a transformation, it can be seen - electric cars, being eco and striving for sustainability. One of the elements of the change is the refreshment of the trademark.

The beginning of the year. Everyone is waiting for a raise from the boss and a surge of New Year's energy and motivation to work (which btw is often associated with a raise). Some are waiting for the holidays, the Oscars or the carnival. The entire marketing world is waiting for the Trend Map from infuture.institute.

The legendary Pentagram studio in New York has designed an identification for the Covariant brand, an AI company that creates universal artificial intelligence.

The second part of the articles Jacob Nielsen's Heuristics. Complete your knowledge with the last 5 elements.

The first part of the Nielsen Heuristics articles. Learn simple and effective ways to improve the usability of your website.

I am a Web Designer. What's your super power?... 4 Ways to Build Your Own Website

Why do design specialists still struggle to preserve the established canons and get upset when the sales director comes up with a great (in his opinion) creation that completely deviates from the image of the company?

Subjective list of the most important changes as may occur in utility design.

Everyone knows Orwell. 1984 is one of those titles that never gets old. Look around and see what the space you live in looks like. Televisions, televisions, ubiquitous surveillance, telephones, social media, and more and more new technologies. Orwell is out of a book!

The logo and its characteristics express more than a thousand words. Know the eight essential elements for a perfect sign.

Most Poles have never been to New York or Las Vegas, but almost anyone asked about the associations associated with these places will answer flawlessly.