Everything you need to know about briefs before working with any creative agency in one place. + Answers to the questions you have in mind and templates of our author briefs to use.

Branding

Tell me, why are you doing all this? Why do customers want to follow you? Do you have a plan for victory — answers to the questions “how”, “why” and “what” are you doing in this market? If at the sound of these questions, instead of a ready-made, one-sentence answer, you have only vague ideas in your head... This is the article for you.

Branding

Imagine that you are shooting at a target: you have a perfectly calculated distance, wind speed and carrying force. On the face, specialized calibration goggles, and in the hands - the latest equipment. You stand firmly on your feet. You're aiming for sure. Bravo! 10/10!

Branding

Although resting on your laurels is tempting — market awareness and competition based on research alone are not enough. It remains to be decided: how should your brand position itself among them? What actions to say yes to — and to which ones a firm NO? If you don't take them — they will surely do it for you... coincidence. But then do not have a grudge against anyone!

Branding

Hard to sell a lump of coal. But diamonds? They're worth millions. You just need to know how to extract and grind them in order to fully exploit their potential. It's exactly the same with brands — you just need other tools. One of them is visual identification.

Branding

“Great content is the best sales tool in the world,” said world-renowned speaker Marcus Sheridan. However, you still need to be able to manage it. Marketing without a communication strategy is like duck hunting with your eyes closed. There's a chance you might even shoot something — but is that what you wanted?

Branding