Successful branding is a combination of strategy and creativity. We turn a company's vision into a visual identity.
This is your 5 minutes on the red carpet - you have a chance to introduce yourself to the world. And that as they see you, so they will buy you... Then how do you want them to get to know you?
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Companies that invest in branding record higher and higher profits. It not only lets customers know you're in the market - but they have a good understanding of who you are, because you stand out from the crowd and evoke specific emotions you have planned.
Companies that invest in branding record higher and higher profits. It not only lets customers know you're in the market - but they have a good understanding of who you are, because you stand out from the crowd and evoke specific emotions you have planned.
+25%
Stand out from the competition
After surveying 720 company executives, they found that brands in which customers recognized a stronger identity than competitors outperformed them by 25% in terms of average annual TSR (Total Shareholder Return).
+219%
Invest with confidence
In a consumer-centric world, design has become a key tool for achieving financial goals. The Design Value Index study shows that brands investing in design deliver 2.19 (219%) times greater returns than the S&P 500 stock index.
+33%
Increase revenue
Brands that take care of a consistent image increase their value not only in the eyes of customers - but even record 33% more revenue per year (growth with a consistent image). Its thoughtful and careful creation instills confidence in the audience.
We design at the intersection of the mundane and the magical. Businesslike and out-of-the-box. Strategic - and satisfying. The result? Brands whose visions have become real.
—
In order for branding to effectively control branding in the minds of customers, it must itself be created under the right conditions. That's why we test, study and draw conclusions first, and only at the end do we design. Nothing in the dark.
In order for branding to effectively control branding in the minds of customers, it must itself be created under the right conditions. That's why we test, study and draw conclusions first, and only at the end do we design. Nothing in the dark.
Branding
Design Process
Area/Weeks
Etap
What we do
What we supply
Discovery / 1 – 2
We translate business strategy into brand
Brief,
Needs assessment (debreifing),
Knowledge equalization workshop,
Proposal of the offer, activities and timing.
Needs assessment (debreifing),
Knowledge equalization workshop,
Proposal of the offer, activities and timing.
Define / 3 – 4
We define the guiding principle of what the market game will be about
Workshop on business strategy,
Definition of business,
Goals of strategic brand development,
The ideal state to which the brand aspires,
Marca Golden Circle,
Mission Statement.
Definition of business,
Goals of strategic brand development,
The ideal state to which the brand aspires,
Marca Golden Circle,
Mission Statement.
We enrich our knowledge of the brand, trends, customers and competitors
Desk research category,
Segmentation of customers,
Customer discovery,
Target group research,
Cultural audit of the organization.
Segmentation of customers,
Customer discovery,
Target group research,
Cultural audit of the organization.
We position the brand in the market environment
Audit of the current image,
Workshop with Brand Platform,
The target customer,
Analysis of competition,
Market segmentation (traditional or ultra),
Category analysis (POP and POD),
Brand contact points and channels of arrival,
Key graphic details.
Workshop with Brand Platform,
The target customer,
Analysis of competition,
Market segmentation (traditional or ultra),
Category analysis (POP and POD),
Brand contact points and channels of arrival,
Key graphic details.
We position the brand in the customer's consciousness
Brand architecture,
Brand personality,
Brand patterns,
Selection of areas of communication,
Value proposition (CV, EV, RTB),
Tone of Voice,
Consumer Insight,
Brand platform,
Strategic Brief,
Design Brief,
Creative letter,
Product brief.
Brand personality,
Brand patterns,
Selection of areas of communication,
Value proposition (CV, EV, RTB),
Tone of Voice,
Consumer Insight,
Brand platform,
Strategic Brief,
Design Brief,
Creative letter,
Product brief.
Design / 3 – 4
Based on the strategy, the creative department analyzes the context and conducts the first conceptual workshop
Analysis of key graphic details,
Analysis of trends and culture,
Customer Imaging,
Benchmark brand assets,
Visualization of personality and patterns,
Do's and don'ts,
Mapping of perception,
Metaphors of insight, ideas,
Copy/ Naming/Claiming.
Analysis of trends and culture,
Customer Imaging,
Benchmark brand assets,
Visualization of personality and patterns,
Do's and don'ts,
Mapping of perception,
Metaphors of insight, ideas,
Copy/ Naming/Claiming.
After choosing a creative direction, it is stylized - that is, art direction
Artistic directions,
Mapping of perception,
Stylescape,
Stile stile,
The physical and digital environment of the client,
Benchmark,
History and art,
Moodboard,
Mind map.
Mapping of perception,
Stylescape,
Stile stile,
The physical and digital environment of the client,
Benchmark,
History and art,
Moodboard,
Mind map.
The artistic direction is tested and then expanded to assets
Research of concepts,
Defining brand assets.
Defining brand assets.
Deliver / 2 – 3
Standardization of visual assets
and strategic to the form of the system
Standardizing the creation into a set of rules and rules,
Operating fields (system application),
Brandbook PDF/DAM (Frontify, Standards).
Operating fields (system application),
Brandbook PDF/DAM (Frontify, Standards).
Implementation activities of the developed image
Printing of materials,
Protection of the mark,
Change communication strategy, Implementation of brand assumptions in SoMe strategy,
Development of actions to strengthen attitudes in line with brand assumptions,
Development of a list of events, ceremonies, rituals consistent with the brand,
Translating the character and concept of the brand into the work environment (environment, office, dress-code),
Implementation of brand assumptions in conversation scripts,
Development of the rules of onboarding the client and his farewell,
Form of informing the client about the status of works confirming the values of the brand.
Protection of the mark,
Change communication strategy, Implementation of brand assumptions in SoMe strategy,
Development of actions to strengthen attitudes in line with brand assumptions,
Development of a list of events, ceremonies, rituals consistent with the brand,
Translating the character and concept of the brand into the work environment (environment, office, dress-code),
Implementation of brand assumptions in conversation scripts,
Development of the rules of onboarding the client and his farewell,
Form of informing the client about the status of works confirming the values of the brand.
Remember
Some projects may require more or less weeks. Turnaround time depends largely on complexity.
Branding
Proces Projektowy
Obszar / Tygodnie
Discovery / 1 – 2
Etap
Co robimy
Przekładamy strategię biznesową na markę.
Co dostarczamy
Brief,
Badanie potrzeb (debreifing),
Warsztat z wyrównania wiedzy,
Propozycja oferty, działań i timingu.
Badanie potrzeb (debreifing),
Warsztat z wyrównania wiedzy,
Propozycja oferty, działań i timingu.
Obszar / Tygodnie
Define / 3 – 4
Co robimy
Definiujemy przewodnią zasadę, o co toczyć będzie się rynkowa gra
Co dostarczamy
Warsztat ze strategii biznesowej,
Definicja biznesu,
Cele strategicznego rozwoju marki,
Idealny stan, do którego dąży marka,
Brand Golden Circle,
Mission Statement.
Definicja biznesu,
Cele strategicznego rozwoju marki,
Idealny stan, do którego dąży marka,
Brand Golden Circle,
Mission Statement.
Obszar / Tygodnie
Define / 3 – 4
Etap
Co robimy
Wzbogacamy wiedzę o marce, trendach, klientach i konkurencji
Co dostarczamy
Desk research kategorii,
Segmentacja klientów,
Odkrycie klienta,
Badania grupy docelowej,
Audyt kulturowy organizacji.
Segmentacja klientów,
Odkrycie klienta,
Badania grupy docelowej,
Audyt kulturowy organizacji.
Obszar / Tygodnie
Define / 3 – 4
Etap
Co robimy
Pozycjonujemy markę w środowisku rynkowym
Co dostarczamy
Audyt obecnego wizerunku,
Warsztat z Platformy marki,
Klient docelowy,
Analiza konkurencji,
Segmentacja rynku (tradycyjna lub ultra),
Analiza kategorii (POP i POD),
Miejsca styku marki i kanały dotarcia,
Kluczowe detale graficzne.
Warsztat z Platformy marki,
Klient docelowy,
Analiza konkurencji,
Segmentacja rynku (tradycyjna lub ultra),
Analiza kategorii (POP i POD),
Miejsca styku marki i kanały dotarcia,
Kluczowe detale graficzne.
Obszar / Tygodnie
Define / 3 – 4
Etap
Co robimy
Pozycjonujemy markę w świadomości klienta
Co dostarczamy
Architektura marki,
Osobowość marki,
Wzorce marki,
Wybór obszarów komunikacji,
Propozycja wartości (CV, EV, RTB),
Tone of Voice,
Insight konsumencki,
Platforma marki,
Brief Strategiczny,
Design Brief,
Creative brief,
Brief produktowy.
Osobowość marki,
Wzorce marki,
Wybór obszarów komunikacji,
Propozycja wartości (CV, EV, RTB),
Tone of Voice,
Insight konsumencki,
Platforma marki,
Brief Strategiczny,
Design Brief,
Creative brief,
Brief produktowy.
Obszar / Tygodnie
Design / 3 – 4
Co robimy
Na podstawie strategii, dział kreacji analizuje kontekts i przeprowadza pierwszy warsztat koncepcyjny
Co dostarczamy
Analiza kluczowych detali graficznych,
Analiza trendów i kultury,
Obrazowanie klienta,
Brand assets benchmark,
Wizualizacja osobowości i wzorców,
Do's and don'ts,Mapowanie percepcji,
Metafory insightu, idee,
Copy / Naming / Claiming.
Analiza trendów i kultury,
Obrazowanie klienta,
Brand assets benchmark,
Wizualizacja osobowości i wzorców,
Do's and don'ts,Mapowanie percepcji,
Metafory insightu, idee,
Copy / Naming / Claiming.
Obszar / Tygodnie
Design / 3 – 4
Co robimy
Po wyborze kierunku kreatywnego następuje jego ostylowanie - czyli art direction
Co dostarczamy
Kierunki artystyczne,
Mapowanie percepcji,
Stylescape,
Style Tiles,
Otoczenie fizyczne i cyfrowe klienta,
Benchmark,
Historia i sztuka,
Moodboard,
Mind map.
Mapowanie percepcji,
Stylescape,
Style Tiles,
Otoczenie fizyczne i cyfrowe klienta,
Benchmark,
Historia i sztuka,
Moodboard,
Mind map.
Obszar / Tygodnie
Design / 3 – 4
Co robimy
Kierunek artystyczny zostaje przetestowany a nastepnie rozbudowany do assetów
Co dostarczamy
Badania konceptów,
Definiowanie assetów marki.
Definiowanie assetów marki.
Obszar / Tygodnie
Deliver / 2 – 3
Etap
Co robimy
Standaryzacja assetów wizualnych
i strategicznych do formy systemu
Co dostarczamy
Ustandaryzowanie kreacji w zbiór zasad i reguł,
Pola ekploatacji (aplikacja systemu),
Brandbook do PDF / DAM (Frontify, Standards).
Pola ekploatacji (aplikacja systemu),
Brandbook do PDF / DAM (Frontify, Standards).
Obszar / Tygodnie
Deliver / 2 – 3
Etap
Co robimy
Działania wdrożeniowe wypracowanego wizerunku
Co dostarczamy
Druk materiałów,
Ochrona znaku,
Strategia komunikacji zmiany,
Implementacja założeń marki w strategii SoMe,
Wypracowanie działań wzmacniających postawy zgodne z założeniami marki,
Opracowanie listy wydarzeń, ceremonii, rytuałów zgodnych z marką,
Przełożenie charakteru i konceptu marki na środowisko pracy (otoczenie, biuro, dress-code),
Implementacja założeń marki w skryptach rozmów,
Opracowanie zasad onboardingu klienta oraz jego pożegnania,
Forma informowania klienta o statusie prac potwierdzająca wartości marki.
Ochrona znaku,
Strategia komunikacji zmiany,
Implementacja założeń marki w strategii SoMe,
Wypracowanie działań wzmacniających postawy zgodne z założeniami marki,
Opracowanie listy wydarzeń, ceremonii, rytuałów zgodnych z marką,
Przełożenie charakteru i konceptu marki na środowisko pracy (otoczenie, biuro, dress-code),
Implementacja założeń marki w skryptach rozmów,
Opracowanie zasad onboardingu klienta oraz jego pożegnania,
Forma informowania klienta o statusie prac potwierdzająca wartości marki.
Pamiętaj!
Niektóre projekty mogą wymagać więcej lub mniej tygodni. Czas realizacji zależy w dużej mierze od stopnia złożoności.
Niektóre projekty mogą wymagać więcej lub mniej tygodni. Czas realizacji zależy w dużej mierze od stopnia złożoności.
You don't need heroes. Only people who know what to do — and process, who will unite them unique skills in a coherent the whole.
–
Our team has one goal: to make the brand more competitive, clear and understandable - and thus stronger. But not for first place in a race against others, but in terms of what it does for people.
Our team has one goal: to make the brand more competitive, clear and understandable - and thus stronger. But not for first place in a race against others, but in terms of what it does for people.
What makes us different?
1.
Interdisciplinary team
We are passionate about the craft - design, strategy, pen and code. Fully complimentary and committed, we put as much heart as professionalism and experience into each project.
2.
Highly systematized process
This process is the result of 8 years of experience, which each of us painstakingly gathered and refined. Step by step we have been moving towards our goal: optimization that will allow us to work both efficiently and effectively. And here it is - and we have never been so proud!
3.
30% more cost efficiency
A highly structured process keeps even our most artistic souls in check. That's why we are, on average, 30% more cost-effective than other agencies. And if you put the weeks and months saved into getting to market and selling faster - you win.
4.
2x faster turnarounds than in traditional agencies
The key to the smooth execution of even the most difficult goals and tasks set by our clients (and their clients!) is... process. And if you add to such a structured work mode a team that approaches every project with a gleam in its eye and rolled up sleeves? Recipe for success ready.
5.
50+ character brands and products, that we have built
If you think that 50+ companies and products is a whole coach full of competitive, characterful and comprehensible brands - our portfolio is quite impressive! How about you? What challenge will you give us?
1.
Interdyscyplinarny zespół
Jesteśmy pasjonatami rzemiosła – designu, strategii, pióra i kodu. W pełni komplementarni i zaangażowani, w każdy projekt wkładamy tyle serca, ile profesjonalizmu i doświadczenia.
2.
Wysoce usystematyzowany proces
Ten proces to rezultat 8 lat doświadczeń, które każdy z nas pieczołowicie gromadził i doskonalił. Krok po kroku zmierzaliśmy do celu: optymalizacji, która pozwoli pracować nam i efektywnie, i efektownie. I oto jest – a my jeszcze nigdy nie byliśmy tak dumni!
3.
30% większa efektywność kosztowa
Wysoce usystematyzowany proces trzyma w ryzach nawet nasze najbardziej artystyczne dusze.
Dlatego jesteśmy średnio o 30% bardziej efektywni kosztowo, niż inne agencje. A jeśli zaoszczędzone tygodnie i miesiące przeznaczysz na szybsze wyjście na rynek i sprzedaż – wygrywasz.
Dlatego jesteśmy średnio o 30% bardziej efektywni kosztowo, niż inne agencje. A jeśli zaoszczędzone tygodnie i miesiące przeznaczysz na szybsze wyjście na rynek i sprzedaż – wygrywasz.
4.
2x szybsze realizacje niż w tradycyjnych agencjach
Kluczem do sprawnej realizacji nawet najtrudniejszych założeń i zadań, które stawiają przed nami klienci (oraz ich klienci!) jest… proces. A jeśli do tak uporządkowanego trybu pracy dorzucisz zespół, który do każdego projektu podchodzi z błyskiem w oku i podwiniętymi rękawami? Przepis na sukces gotowy.
4.
50+ charakternych marek i produktów, które zbudowaliśmy
Jeśli pomyślisz, że 50+ firm i produktów to cały autokar pełen konkurencyjnych, charakternych i zrozumiałych marek – nasze portfolio robi niemałe wrażenie! A Ty? Jakie wyzwanie przed nami postawisz?
Reviews
Co mówią o nas klienci
Simon's versatility, knowledge, enthusiasm and personal commitment result in excellent designs.
The goal of our cooperation was to develop the visual identity of a key product. Over time, it became clear that Simon's team understands the genre weight of the brand and the service perfectly.
Thesign.digital team listens and analyzes carefully, and then sets the right direction to ultimately create the perfect image and branding strategy. Highly recommended!
The goal of our cooperation was to develop the visual identity of a key product. Over time, it became clear that Simon's team understands the genre weight of the brand and the service perfectly.
Thesign.digital team listens and analyzes carefully, and then sets the right direction to ultimately create the perfect image and branding strategy. Highly recommended!
From the first day of cooperation with Simon and his team, the implementation of image campaigns became a real pleasure. The design process is very agile and methodical.
They are able to move from the abstract layer of the brief to the real project very easily. As for creative people - they are disciplined and always keep their word. Highly recommended!
They are able to move from the abstract layer of the brief to the real project very easily. As for creative people - they are disciplined and always keep their word. Highly recommended!
Looking back, I think we couldn't have come at a better time. thesign.digital is an agency that designs not only effectively or according to trends - but with a full business sense. This was the most important thing for us.
In addition, working with Simon and his team based on their proposed schedule actually works.
The sense of calm and full control over the situation in such a strategically important step - priceless!
In addition, working with Simon and his team based on their proposed schedule actually works.
The sense of calm and full control over the situation in such a strategically important step - priceless!
Thesign.digital know exactly what to do. From the very first conversation with Simon, they inspired our trust - but most importantly, they very quickly backed it up with actual action. And with great ideas!
Throughout the design process we were in constant contact, and this level of communication is hard to come by in today's design world...
Bottom line: despite the challenges that arose along the way, the team did their job reliably and with the highest quality. On behalf of the company - I sincerely recommend.
Throughout the design process we were in constant contact, and this level of communication is hard to come by in today's design world...
Bottom line: despite the challenges that arose along the way, the team did their job reliably and with the highest quality. On behalf of the company - I sincerely recommend.
I would like to say that the project went through smoothly and according to expectations - but it far exceeded them! The team at thesign.digital is high end. Great quality and sheer concreteness.
Their ideas were right on point, as if they themselves had been working in my market for years. And on top of that, they were prompt and kept in touch - such cooperation is a pleasure. This was definitely not our last project together. I recommend!
Their ideas were right on point, as if they themselves had been working in my market for years. And on top of that, they were prompt and kept in touch - such cooperation is a pleasure. This was definitely not our last project together. I recommend!
