If you are not yet comfortable in the world of UX related concepts, I invite you to my previous article. In it, I decompose UX into the first parts and explain exactly what it is and what it is definitely not. Click here to read “What is UX?”
What is UX writing?
“UX writing seems to be a mix of two of my favorite activities: designing and working with words,” wrote Oz Chen, author of Uxbeginner.com.
And in fact it is!
UX writing is the creation of content that supports users in performing a specific task. It's the ability to help customers use (and understand!) The digital world with words. Regardless of the market and the level of difficulty of the problem (making a purchase, enrolling your child in a language school, filing a complaint...), these words have a specific purpose. And it is one that exactly coincides with the user's goal.
UX writing devotes all its attention to the product and bringing it closer to users. But not in order to advertise it (this is in turn the role of copywriting and content marketing), but to build a bridge of understanding between designers and customers.
Why is UX writing important to you?
Do you know the saying “Happy wife, happy life”? Feel free to refer them to your customers as well. If they are satisfied, your company grows stronger. And if your business thrives... I don't have to explain that vision to you, do I? Good UX writing is gold in this context. It allows your customers to:
- On the fly, they understood and easily used the interface of your website or application without assistance;
- They quickly realized their goals (and therefore yours too!) , without hesitation and the need to think too much;
- They felt the joy of using your digital products, and as a result they often returned to them.
What will a good UX writer do for you?
According to Google, UX writers set the tone for content and create consistent product narratives across multiple platforms and customer touchpoints. They are a kind of link between the worlds of researchers, product managers, engineers, marketing and customer service departments. All in order for the brand to speak with one voice - you will learn about the benefits of a consistent and clear brand identity in my previous article “Strong Image Drives Success”.
Content is King
Most of the content that the user encounters on the web today is written language. The Internet is a kingdom of the word. The dynamic development of UX writing testifies to the recognition of the power with which content influences the user experience every day.
However, it is important that this content is not just art for art's sake. Miles Young, in his bestselling edition of “Ogilvy on Advertising in the Digital Age,” writes that the vast majority of content produced on the Internet remains unread.
So to keep your content up to the challenge (like the title of Bill Gates's 1996 essay, “Content is King”), make sure it's useful, helpful, accessible, and consistent with your brand voice.
