We never liked the agency impersonality and hiding behind generalizing pronouns.

Because yes — as thesign.digital we are a multidimensional combination of experience and competence. But above all, we are human.

thesign.digitalTM to agencja brandingowa tworząca marki dla liderów usług cyfrowych.
thesign.digital
Szymon Kordylewicz
B/039
Design
Who is Kasia Maciejak?
Who is Kasia Maciejak?
Z tego artykułu dowiesz się:

1. Who is Kasia Maciejak?

2. What does thesign.digital do you do?

3. What motivates and drives her to work?

Who is Kasia Maciejak?

Who are you at the agency and what do you do?

I am a specialist in words and marketing. I create strategies for communication of brands and content for the websites of entrepreneurs. Although I prefer to say that I bring relief in business ;-)


Why do you do what you do?

To make the world a better place. Sounds trite, huh? But the truth is that I fanatically believe in the power of communication and peace that mutual understanding brings. Also in business! Just look at this simple math: Clearly communicating emotions, assumptions and principles = people understanding each other's needs and expectations = less tension and grit, and more products and services hitting the middle of the desire shield = a better world.And that my super power is words... I settled at the beginning of this chain. And, most of all, I love what I do!


What motivates you?

I love watching someone who does good things grow in strength. I love watching the companies we help straighten their backs, raise their heads and their eyes shine anew. I love to see in them the complete satisfaction of seeing your business in words new, fresh and to the point — and thus full power and energy to act. It's so electrifying!


What's your story?

Swivel. Laughter: As a little girl, I got my first diary for my birthday — a fluffy, children's notebook with a golden padlock. I sat next to him proud as a peacock and happy to the tips of my ears. And I started writing.

It would never have occurred to me that from that evening I would be filling up more journals day after day for... 20 years! Actually, I've been running them so far. And as if it couldn't stay that simple, right? For a long time I had no idea who I wanted to be when I grew up — but I kept writing... something. School work for girlfriends. Scenarios of events. Newspaper Articles. Blogs. My story meandered. So far that it reached as far as Japan, where (as a newly born cosmetologist, a graduate of the medical academy) I ran my own beauty salon. And it was there that it turned out that although working with people every day brings satisfaction and teaches to listen to real needs — it is this marketing aspect of business that gives me the most fun. Therefore, after returning to Poland, the choice was clear: I disguise myself! And so after several years in an international company with very high branding standards, I already knew exactly where my place was in the world of advertising, design and brands. In words.


What are you passionate about?

The world. I travel a lot and like to look at it with my eyes wide open. It is from trips to the ends of the continents that I bring a lot of emotions and stories of people I met along the way — my biggest inspirations.


You and your work in 3 words are...

Fun, commitment and real emotions.

Want more, follow Kasia on Instagram.

Szymon Kordylewicz Piła Wielkopolska Projektant Grafika thesign.digital